A Toast to a Decade of Joy: Unveiling Our Refreshing New Look!

Ten years ago, JoyJolt started with a simple spark – a passion for creating beautiful and functional glassware that wouldn't break the bank. We saw a gap in the market, where quality often came with a hefty price tag.  

Fast forward to today, and we're celebrating a decade of clinking glasses, sharing stories over steaming mugs, and witnessing countless celebrations unfold in homes across the country. It's been an incredible journey filled with growth and connection, and as we reach this exciting milestone – our 10th anniversary – we're thrilled to unveil a fresh new look that reflects the vibrant spirit that has always fueled JoyJolt. 



More Than Just Glassware: Our Evolution 

Our story began in Brooklyn, NY, when our founders (and brothers!) Martin and Joel Mittelman were searching for high-quality, contemporary shot glasses at approachable prices. When they couldn’t find what they were looking for, they decided to make it themselves. Establishing their own glass facility and producing a line of Italian-style shot glasses, they quickly gained momentum, and JoyJolt was born.  

From those early days, our commitment to excellence has never wavered. Each piece of glassware is crafted with the utmost care, ensuring not only beauty but durability. We also prioritize the impact we have on our community and the environment. Integrating sustainability into our selection and utilizing only clean materials are key focuses, ensuring we not only bring joy to today but preserve it for future generations. 

Since then, we’ve grown into a lifestyle brand for the modern consumer. Our lineup has grown to include not just shot glasses but everything from elegant wine glasses to double walled coffee mugs. We’ve introduced the Disney and Star Wars™ franchises to our community, with these magical items stealing hearts and shelf space (we can’t help it – they're adorable collectibles too!). We've constantly innovated and expanded our offerings, listening to our consumers' needs and voices, to deliver products that make everyday moments a little more special. 

Think cozy mornings with a cup of tea in a big mug that feels perfectly weighted in your hand, or an evening spent laughing with friends over a set of wine glasses that sparkle iridescently. Our products enhance these special moments, however big or small, because we believe that joy is found in every day. 



Enter the Brand Refresh: Disrupting Tradition with Joy 

Working with our amazing design partners at PearlFisher, we embarked on a year-long journey to redefine our already joyful identity with more boldness, brightness, and a greater connection to our Brooklyn roots. At the core of it all, embodying our ethos: "A Jolt of Joy". You know that moment when you open a package and it's even better than you imagined? That's the feeling we want to evoke with every JoyJolt product, from the sleek design to the unexpected functionality.  

This refresh is more than just a new coat of paint. It's a reinvigoration and vibrant outpouring of energy and enthusiasm that has always been at the heart of JoyJolt; a bold declaration of who we are and where we're headed. It’s a visual representation of our mission: to fill every home and moment with joy. It's a strategic shift from a marketplace brand to a household staple. We're disrupting tradition in the glassware industry, challenging the status quo with innovative designs and a vibrant aesthetic. Our striking taxicab yellow and black color scheme pays homage to our Brooklyn heritage, while infusing our brand with this fresh vibrancy that truly embodies the essence of ‘Not Your Grandmother’s Glassware.’ 

Meet 'Joy', Your Friendly Companion from Unboxing to Sipping! 

At JoyJolt, 'Joy' isn't just part of our name—it's our mission and persona, infusing delight into everything we do. When you open a package from us, it’s like receiving a cheerful note from a friend, packed with smile-inducing stories that accompany each item. It’s our way of bringing a personal touch to your experience, ensuring that the joy we craft our products with is felt from our heart to your home. Whether it’s a morning coffee or a celebratory toast, Joy is there to celebrate every moment with you. 



Filling Your Home with Joy, One Glass at a Time 

For our beloved customers, this brand refresh is a promise of more joy, more innovation, and more moments filled with happiness. You can expect: 

  • Innovative Designs: Our products will continue to push the boundaries, offering sleek, modern glassware that's perfect for today's lifestyles. 
  • Enhanced Experience: From our website to our packaging, every touchpoint will reflect our renewed commitment to joy, quality, and innovation. 
  • A Focus on Joy: We're not just selling glassware; we're creating experiences. Whether it's a morning coffee or an evening cocktail, we want every moment to be a celebration. 
  • A Commitment to Clean Materials: We're prioritizing your health and the planet by continuing to produce 100% lead-free glass and crystal items. 
  • More Brands Coming Your Way: We can’t give away the details just yet, but we can say that more beloved characters will be joining the lineup soon... 
  • Greater Selection of Incoming Items: We aren’t your grandma’s glassware, and we also don’t want to be your grandma’s china (hint!). But that’s as much as we can say.  
  • Community Engagement: Expect more opportunities to connect, from community events to interactive online platforms where your voice can be heard. 
  • Educational Content: Look forward to tips, tricks, and inspiration on how to make the most out of your JoyJolt products, from styling your home to hosting unforgettable gatherings. 


    Looking Ahead: A Splash of Joy in Every Moment 

    We're so excited to share this new chapter of JoyJolt with you. Thank you for being a part of these last magical ten years and we hope we'll see you around for the next vibrant ten to come. We can’t wait to create even more innovative and delightful products that'll bring a jolt of joy to your home! 

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